Dr. Joe Marasco is the author of The Software Development Edge: Essays on Managing Successful Projects, published in 2005 by Addison-Wesley. he served as senior vice president of Rational Software Corporation until it was acquired by IBM in 2003. During his 17 year tenure, Rational, a provider of enterprise and embedded development tools, grew to over $500 million in sales. He has held many positions of responsibility in product development, marketing, and sales, including managing several different business units. He was recently appointed president and CEO of Ravenflow. Joe holds a bachelor's degree in chemical engineering, a PhD in physics, and an MBA.
Software is the engine of our economy, at the root of almost everything we
do. Our success rate has been creeping up in recent years, but one thing is
sure: there has been no major breakthrough. What will it take?
Is our software becoming more or less expensive to develop?
This is a difficult question. The applications we develop continue to become
richer and more sophisticated in their scope and functionality. The software
projects we now undertake are much more complex than software projects were
10 or 20 years ago. There is no doubt that we expect more from software today
than ever before.
In a sense, we have a "chicken and egg" situation. Are we doing more daunting
things today because we can? That is, are we attempting more ambitious
projects because we have better methodologies and tools that enable their
conception and execution? Or, have the methodologies and... (more)
Dr. Joe Marasco is the author of The Software Development Edge: Essays on Managing Successful Projects, published in 2005 by Addison-Wesley. he served as senior vice president of Rational Software Corporation until it was acquired by IBM in 2003. During his 17 year tenure, Rational, a provider of enterprise and embedded development tools, grew to over $500 million in sales. He has held many positions of responsibility in product development, marketing, and sales, including managing several different business units. He was recently appointed president and CEO of Ravenflow. Joe holds a bachelor's degree in chemical engineering, a PhD in physics, and an MBA.
Scott Sellers
Anthony Franco
Daniel Morris
Wayne Walls
Niki Acosta
Jereme Hancock
Oren Michels
Marvin Wheeler
Douglas Kim
